D2C Skincare Brand
Scaled revenue 4X in 3 months with Google & Meta Ads.
ROAS
5.2X
Revenue
₹48.6L
Conversions
4,215
CPL
₹132
I help businesses grow with Google Ads, Meta Ads, YouTube Ads, conversion tracking and data-driven performance marketing strategies focused on qualified leads, sales and measurable ROI.
3 years experience · 200+ campaigns delivered · Trusted by brands across India

+120%
Avg. traffic growth
5.2X
Avg. ROAS
Search, Shopping, Performance Max and remarketing built around buying intent — with negative keyword discipline and conversion tracking in place before spend scales.
Google Ads consultant in PuneFacebook and Instagram campaigns where the offer and creative do the heavy lifting, backed by pixel and Conversions API tracking and structured creative testing.
Meta Ads management in PuneGA4, Google Tag Manager, Google Ads conversions, call and WhatsApp events, and offline conversion imports — verified end to end, not assumed.
conversion tracking setup in GA4 and GTMOne message, one action, fast on mobile. I rebuild the page your ads point at so more of the traffic you already pay for turns into enquiries.
Google Ads lead generationHigh-intent search plus a qualifying form and fast follow-up for service businesses.
Clean feeds, Shopping before PMax, and ROAS targets set per product margin.
Project-level campaigns, site-visit offers and lead qualification before the sales call.
Radius targeting, call assets and location extensions for calls and walk-ins.
LinkedIn and Search working together where deal value justifies a higher CPC.
Prove one channel with a lean budget before adding the next.
Based in Pune, India — working with businesses across India and the GCC. Explore performance marketing consulting in Pune, read the blog, or get in touch.

About Me
I'm Nikhil Khachane, a freelance Google Ads expert in Pune and performance marketing expert Pune businesses hire when paid ads need to pay for themselves. Based in Pune, I work with clients across Pune, Mumbai, and pan-India.
Experience: 3+ years managing 200+ paid ad campaigns across Google Ads, Meta Ads, YouTube Ads and LinkedIn Ads for startups, e-commerce brands and local businesses in India — working as a freelance Google Ads consultant Pune clients reach directly, a Meta Ads expert Pune brands trust for social acquisition, and a PPC expert Pune teams call in for account audits.
From search and shopping campaigns to lead-gen funnels, remarketing and server-side tracking, my work is measured by one thing only: qualified leads and revenue — never vanity metrics. Explore performance marketing consulting in Pune, conversion tracking with GA4 and GTM or read the Google Ads blog.
Connect with Nikhil on Instagram and LinkedIn for practical Google Ads, Meta Ads and Performance Marketing insights.
Paid Ads Expertise
Google, Meta, YouTube & LinkedIn campaigns
Conversion Tracking
Accurate attribution & measurement
SEO
Organic visibility & search-driven growth
Client Success
Long-term growth partnerships
Why Hire a Freelancer
You get the seniority of an agency partner without the overhead — and the accountability of one expert who owns your paid growth.
Work directly with a 3-year paid-ads practitioner — not a junior account executive.
Talk to the person doing the work. Faster decisions, clearer feedback.
Project-based, monthly retainer or fractional performance marketing lead.
I recommend the paid channel and funnel fix that actually moves revenue.
No layers of approvals. Campaigns ship in days, not weeks.
Honest dashboards with metrics tied to revenue, not vanity KPIs.
3+
Years of Experience
200+
Campaigns Delivered
Quality
Leads Over Lead Volume
Efficiency
Less Wasted Ad Spend
Build traction fast with lean, high-ROI paid campaigns.
Scale online sales and ROAS with high-converting ad funnels.
Get more calls, form fills and walk-ins from local ads.
I create conversion-focused campaigns & landing pages that turn clicks into leads.
I reduce wasted spend with smart targeting, negative keywords & ad optimization.
I attract high-intent audience and pre-qualify leads for better results.
I design/optimize landing pages that convert visitors into customers.
Search, Shopping, Display & YouTube campaigns built for leads and sales by a Google Ads expert in Pune.
Facebook & Instagram campaigns run by a Meta Ads specialist who converts attention into qualified leads.
YouTube Ads expert setup: in-stream, discovery and short-form video for awareness + conversions.
LinkedIn Ads specialist for B2B lead generation with job-title, industry and company targeting.
Conversion tracking setup in GA4, GTM, Meta Pixel & server-side tagging for accurate attribution.
Landing page conversion rate optimization that maximizes return on your ad spend.
Ad creative design — thumb-stopping visuals, copy and hooks tailored to each platform.
PPC audit of your full account, competitor review and a profit-focused paid media roadmap.
SEO services for organic visibility and search-driven growth that complement paid campaigns.
Scaled revenue 4X in 3 months with Google & Meta Ads.
ROAS
5.2X
Revenue
₹48.6L
Conversions
4,215
CPL
₹132
Generated high-quality property leads consistently.
Leads
1,620
CPL
₹78
Conv. Rate
12.6%
ROI
320%
Increased sign-ups & reduced CPL by 60%.
Signups
2,980
CPL
₹120
CAC
₹210
ROI
260%
Business-First Approach
I focus on your business goals, not vanity metrics.
ROI Obsessed
Every decision is made to maximize your ROI.
Data-Driven Strategies
Data, research & testing drive every campaign.
Transparent Reporting
Clear reports, regular updates & complete transparency.
End-to-End Support
From strategy, ads, landing pages to tracking & scale.
01
Audit & Research
Analyze your business, audience, competitors & market.
02
Strategy & Plan
Create data-driven campaign strategy & funnel plan.
03
Setup & Launch
Setup campaigns, tracking & launch with precision.
04
Optimize & Test
Continuous testing, optimization & performance improvement.
05
Scale & Grow
Scale campaigns profitably & grow your business.
“Nikhil helped us scale our property leads by 3X. Highly professional, transparent & result-driven.”
“Our ROAS improved from 2X to 5X in just 90 days. Amazing strategy & execution!”
“Finally found a performance marketer who understands business & delivers real results.”
Practical Google Ads, Meta Ads and conversion tracking guides for Indian businesses — written from real campaign data, not theory.

A practical, no-guarantees guide to building the clarity, expertise, content, authority and technical access that support discovery across search and AI answers.

AI Search is changing how people express intent and how Google Ads interprets it. A practical guide to campaigns, landing pages, conversion data and qualified growth.
Most accounts can report lead volume. Very few can say which campaigns produced customers. Here is how to connect ad clicks, leads, qualified leads and revenue.

One captures demand that already exists, the other creates it. A practical comparison across intent, lead quality, cost, B2B, e-commerce and local business — plus when to run both.

Clicks, leads and a healthy cost per lead — and flat revenue. The Ad-to-Growth Framework and the ten places business growth actually breaks after the click.

A ₹100 lead that never converts costs more than a ₹500 lead that does. The hidden cost of bad leads, and the metrics that matter more than CPL.

Broad targeting, curiosity creatives, free-value offers and two-tap instant forms buy cheap leads. The 12 causes of poor Meta Ads lead quality, and the fix for each.

The Ad-to-Revenue Funnel: nine stages from ad impression to profit, with target CAC maths, channel choice, tracking, diagnostics and a ₹50,000 worked example.

AI Max widens how Google matches your Search ads, adapts ad text and picks landing pages. What it changes, where it helps Indian businesses and when to leave it off.

Low-intent lead forms, slow follow-up, broken CRM handoffs and "Lead"-only tracking — the 15 reasons Meta Ads leads never become customers, with a fix for each.

A full-funnel measurement framework: from ad impression to revenue, with CPL vs CPQL vs CAC, lead quality funnels, ROAS vs ROI and a practical dashboard.

Why a cheap cost per lead can hide an unprofitable campaign, and how Indian businesses can optimise Meta Ads for qualified leads, customers and revenue.

Why lead volume is a vanity metric in India, and the 7-step sequence to move your account from CPL to CRM-connected value-based bidding.

How to advertise on Google in India, location-based targeting strategies, local search intent, negative keywords and conversion tracking — the practical playbook for local Google Ads.
Free Audit
Share a few details and I'll review your Google Ads, Meta Ads, YouTube or LinkedIn campaigns — then send back the biggest opportunities to lower cost and increase leads.
No spam. Just actionable insights.
Let's Work Together
Call or WhatsApp me — no forms, no gatekeepers. I usually reply within a few hours.
Based in Pune, India — working with clients across India & GCC.
Let's discuss your goals & create a winning strategy for your business.