Performance Marketing Consultant in Pune — One Expert Owning Your Paid Growth

Performance marketing means every rupee is tied to an outcome you can count. That is only true if the measurement is right, so my first job on any account is verifying that conversions fire once, from the right action, into both the ad platform and GA4. Roughly half the accounts I audit are optimising towards a broken or duplicated conversion.

Once measurement is trustworthy, the rest is a loop: hypothesis, test, read the data, reallocate budget, repeat.

• Google Ads — capture existing demand. Best when people already search for your category.
• Meta Ads — create demand and retarget. Best for visual offers, consumer services and D2C.
• YouTube Ads — cheap reach for consideration and remarketing pools, not usually a first channel.
• LinkedIn Ads — B2B only, where a high deal value justifies the CPC.

Lead generation, e-commerce growth, real estate enquiries, local footfall, B2B pipeline and start-up traction all need different funnels, offers and definitions of success. I set the target metric with you up front — cost per qualified lead, ROAS or cost per acquisition — and every optimisation is judged against it.

1. Audit and research — account, competitors, market, tracking
2. Strategy and plan — channels, funnel, budget split, target metric
3. Setup and launch — campaigns, creative, tracking, landing page fixes
4. Optimise and test — search terms, creative, bids, audiences, pages
5. Scale — increase spend only where cost per outcome holds

I'm based in Pune and work remotely with clients across Maharashtra, the rest of India and the GCC. Local context matters for budgets, language and search behaviour — Indian CPCs, Hinglish search terms and WhatsApp-first follow-up are part of how I build campaigns.