Who is Nikhil Khachane?
I'm a performance marketer with 3 years running paid advertising — Google Ads, Meta Ads, YouTube Ads and LinkedIn Ads — and 7 years in digital marketing overall, including SEO. I'm based in Pune and work with clients across India and the GCC.
My work sits with startups, e-commerce brands and local service businesses: the kind of businesses where one badly structured campaign or one broken conversion tag is the difference between profitable advertising and quiet, expensive waste.
Connect on LinkedIn or Instagram, or email nikhil.khachane@gmail.com.
What AdsWithNikhil focuses on
Most advertising problems are not click problems. Accounts usually generate traffic and leads while the business still struggles, because the leads are unqualified, tracking is inaccurate, or the follow-up after the click leaks. My work is to find which of those is true for your account and fix it in that order.
Google Ads
Search, Shopping, Performance Max, Display and remarketing campaigns.
Meta Ads
Lead generation, instant forms, landing-page traffic and retargeting.
Lead quality
Qualification rules, CPQL tracking and feedback loops from sales to ads.
Conversion tracking
GA4, Google Tag Manager, offline and server-side conversion setup.
Conversion optimisation
Landing page and funnel fixes between the click and the sale.
SEO
Organic visibility, from an earlier 7-year background across SEO and marketing.
How I work
- Look at the account and the measurement first — no strategy is worth anything on top of broken conversion tracking.
- Define what a qualified lead actually is for your business, then judge campaigns against that instead of cost per lead.
- Fix structure, search terms, audiences, creative and landing pages in the order that costs you the least.
- Report on qualified leads, sales conversations and revenue where the data exists — and say plainly when it does not.
Who I work with
Indian businesses running or planning paid advertising: startups building their first acquisition channel, e-commerce brands with a ROAS problem, and local service businesses in Pune and elsewhere who need enquiries that actually convert. If your main complaint is "we get leads but they go nowhere", that is the problem I spend most of my time on.
Services
Google Ads consulting in Pune
Search, Shopping, Performance Max and remarketing management.
Meta Ads consulting in Pune
Facebook and Instagram lead generation and retargeting.
Performance marketing consulting
Full-funnel paid strategy across channels.
Conversion tracking & GA4 setup
Accurate measurement before optimisation.
Google Ads lead generation
Landing pages and campaigns built for qualified enquiries.
Articles written by Nikhil
How to Get Recommended by AI Search
A practical, no-guarantees guide to building the clarity, expertise, content, authority and technical access that support discovery across search and AI answers.
Google Ads and AI Search in 2026
AI Search is changing how people express intent and how Google Ads interprets it. A practical guide to campaigns, landing pages, conversion data and qualified growth.
Conversion Tracking for Google Ads & Meta Ads
Most accounts can report lead volume. Very few can say which campaigns produced customers. Here is how to connect ad clicks, leads, qualified leads and revenue.
Google Ads vs Meta Ads for Lead Generation
One captures demand that already exists, the other creates it. A practical comparison across intent, lead quality, cost, B2B, e-commerce and local business — plus when to run both.
Read everything on the Google Ads and performance marketing blog.